By SAMUEL EE
(SINGAPORE) Singapore’s most expensive car is being launched this weekend and its distributor aims to sell as many as three units a year. The Pagani Huayra starts from $3.6 million and Melvin Goh of Euro- Sports Auto believes he can move ‘one to three cars a year – maximum’.
|‘Serious money’ for a ‘very emotional purchase’: Mr Goh (above) says the Pagani Huayra (next) ‘is for someone who wants to be different, after having had so many Ferraris, Lamborghinis and Rolls-Royces’|
‘This is serious money,’ he said. ‘I’m not sure if we can do three, but a couple of cars a year should be possible. It is for someone who wants to be different, after having had so many Ferraris, Lamborghinis and Rolls-Royces.’
Mr Goh should know what he’s talking about. Since taking on the Lamborghini franchise 11 years ago, his name has become synonymous with the Italian super sports car brand here.
Like Lamborghini, Pagani is also an Italian supercar. But unlike Lamborghini – where the most expensive model is currently the $1.6 million Aventador – a Pagani costs more than double.
Until now, the most expensive car on the market here is the Rolls-Royce Phantom EWB or Extended Wheelbase limousine.
‘If you load that up with options, it will come up to slightly over $2.2 million,’ says Mr Goh. ‘There is no car over $3 million, so the Pagani will set the benchmark for pricing in Singapore.’
According to Mr Goh, there are ‘no firm orders’ for the Pagani so far, although there have been ‘expressions of interest’ from three or four Singaporeans.
So who buys a Pagani? And does having a Rolodex of Lamborghini owners help?
‘It’s not a question of affordability; it’s whether they want to spend on one or not,’ says Mr Goh. ‘Anyway, there are still a lot of people out there who are not necessarily Lamborghini owners who can afford the car.’
He calls the Huayra with its mid-mounted 6-litre twin-turbo V12 engine a ‘very emotional purchase’.
‘The car is completely handbuilt,’ he explains. ‘Every nut and bolt is titanium. Not one switch is from a parts bin but machined from a solid piece of metal. It is bespoke for this particular car.’
But even if money is not an issue, anyone planning to walk into the Pagani showroom – next door to Lamborghini in Teban Gardens – and driving out with a Huayra won’t find it easy.
‘The production is so small that even if you want it, you cannot have one immediately,’ says Mr Goh.
Total volume for 2012 (the first full year of production) is 20 units, although this will be doubled to 40 next year.
Also special is the fact that each Huayra will probably be unique, with a long list of outrageously expensive options available. For example, the two-seater car can be ordered with a full carbon fibre finish – a $500,000 option.
‘Each car is different because you can have different specifications. It is possible to be the owner of the only one of its kind in the world,’ says Mr Goh.
Despite the marque’s rarity, the Huayra will not be the first Pagani on Singapore roads. Two units of the now-discontinued Pagani Zonda were registered here by the previous dealer, Auto Kultur. Auto Kultur introduced the marque here in late 2003 and the Zondas are said to have cost between $2 million and $3 million each.
Source: Business Times 24 Feb 2012